Branding & Signage
The essence of branding is developing a bond with the consumer, one that is distinctive,
desirable and credible. With a strong brand you build credibility, have more influence
on your market, and motivate customers and clients to purchase from you. If done
correctly your company will be looked at as a leader not a follower. You never get
a second chance to create a first impression. As well as the Brand identity itself,
it maybe necessary to create a range of secondary design elements that will support
the Brand. These items may include a
font set, a Brand colour palette, themed photography
or a range of themes
present within the identity.
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